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Embed some 'embed' code

You can use an 'embedding' gadget to embed some HTML in your Google Sites web page.

On the page where you wish to embed the 'embed code':
Edit Page -> Insert -> More Gadgets -> Featured ... and select the 'embed' gadget;

Edit the 'Properties' of the gadget and paste the embed code snippet that you'd like to embed into your Google Sites web page.
(But see also Display HTTP iframes for restrictions that may also apply to embedded HTML)

The subpages below this one show some examples.

Subpage Listing